A Collaboration Between Two of the Most Influential Icons of Our Time, Polaroid Grey Label Comes to Life With Three New Products That Showcase the Magic of the Polaroid Instant Experience
LAS VEGAS, Jan.6, 2011 – Polaroid and its Creative Director, Lady Gaga today unveiled Polaroid Grey Label™, an original line of products co-designed with Lady Gaga. This collaboration between two cultural icons reflects Polaroid’s long standing tradition of innovation tracing back to founder Dr. Edwin Land and Lady Gaga’s mission to deliver products that enable creativity for all, celebrate artistry and make sharing instantaneous across the physical and digital. The inaugural Polaroid Grey Label line is truly expressive of Lady Gaga’s artistic vision and includes the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses, a unique new look at how to turn images into a fashion statement.
“When people get our products in their hands or on their heads, I think we will instantly start something really big,” said Lady Gaga, Polaroid’s Creative Director. “As an artist, I have always loved the qualities of Polaroid. While designing the Polaroid Grey Label line, we took that great experience and made it contemporary with style, artistry and originality and created products people will get very passionate about and find really unique and useful.”
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